Experience
Work Experience
October 2022 - Present
Luxury Brand Marketing Associate
Luxottica
New York, NY
As the Luxury Brand Marketing Associate for Luxottica, I lead the development and execution of the Luxury Insider Initiative, promoting our luxury brands in the independent North American sector. Responsibilities include producing visual merchandising solutions for customers, coordinating with field and artwork agency to produce renderings, managing and presenting weekly progress of installations and program, and maintaining seasonal catalogue of brand campaign photos.
February - October 2022
Communications, Digital Marketing and Social Media Associate
behno
New York, NY
As the Communications, Digital Marketing and Social Media Associate at behno, I assisted in the establishment and implementation of brand identity through creating internal guidelines and research presentations, as well as designing multi-media visual advertisements. Responsibilities included establishing behno's Brand Book, co-producing Seasonal Look Book Campaigns, designing website, social media, and newsletter graphic visuals and posts, conducting market research and presenting findings, and maintaining behno's Pressbook to promote brand awareness and sales.
January - May 2020
Graphic Design and Communications Intern
Itzi Consulting Agency
Milan, Italy
As the Graphic Design and Communications Intern at Itzi Consulting Agency, I assisted in building brand awareness for our clients and promoting sales. Responsibilities included designing graphics for social media advertisements, maintaining product spreadsheets to organize our clients' product ranges and help find gaps in line offerings, as well as conducting market research and presenting findings.
Education
2018 - 2022
Bachelor of Science in International Trade and Marketing for the Fashion Industries
The Fashion Institute of Technology
New York, NY
At The Fashion Institute of Technology, I graduated Magna Cum Laude with a Bachelor of Science degree in International Trade and Marketing for the Fashion Industries and a minor in Ethics and Sustainability. Courses included Global Marketing, Graphic Design, International Trade, Sustainability in Fashion Merchandising, Color Creation and Sustainable Application, and Product Life Cycle and Sustainability.
January - May 2020
IES Abroad
Study Abroad Program
Milan, Italy
During the IES Study Abroad Program in Milan, I studied Fashion and Business. Courses included Italian, Managing Fashion and Luxury Companies, and Principles of Marketing Management.
Professional Skillset
Adobe and Microsoft Suite
Photography
Graphic Design
Marketing
Interior Design
Languages
English (native)
Italian (working proficiency)
Spanish (working proficiency)